Irish Distillers has added two new and experimental Irish whiskeys to its Method And Madness range; Single Pot Still Irish Whiskey Finished in Virgin Hungarian Oak and a 28-year-old Ruby Port Pipe Single Cask Single Pot Still Irish Whiskey.

Irish Distillers has launched a range of whiskeys aimed at attracting non-whisk(e)y drinkers into the category.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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